Air India Express, a subsidiary of the Tata-owned Air India Group, has recently undergone a significant transformation and unveiled a refreshed branding strategy. The airline wants to be a major player in the Indian aviation business by focusing on being unique, making meaningful connections, and providing excellent service. This article delves into the various aspects of Air India Express rebranding, including its new visual identity, expansion plans, and the merging of AirAsia India. Join us on this journey of discovery as we explore the exciting developments within Air India Express.
The Unveiling of a Unified Brand Identity
In a grand ceremony, Air India Express introduced its unified brand identity, showcasing a modern look and bold, bright colors. The airline’s new visual identity features an energetic and premium color palette, with Express Orange and Express Turquoise as primary colors, representing enthusiasm, agility, and quintessential Indian warmth. The Express Turquoise conveys a contemporary premium sensibility and a digital-first approach. The branding aims to resonate with India’s vibrant and diverse culture, establishing a solid connection with its customers.
The Integration of AirAsia India
Air India Express has integrated AirAsia India into its operations as part of its expansion plans. This strategic move allows the airline to consolidate its low-cost entities and leverage its strengths. AirAsia India launched as a joint venture between the Tata Group and AirAsia, will now be subsumed into Air India as AIX Connect. This integration ensures a seamless transition and streamlines operations, improving efficiency and enhancing customer experiences.
Ambitious Growth Plans
Air India Express is poised for remarkable growth in the coming years. With the induction of modern, fuel-efficient Boeing 737-8 aircraft, the airline plans to double its fleet size from the current 58 aircraft to approximately 170 narrow-body planes within five years. This expansion will enable Air India to significantly increase its market share domestically and in short-haul international markets. By offering a vast network spanning India and its neighboring regions, the airline aims to become a household name for travelers seeking affordable and convenient travel options.
The Transformation of the Aviation Landscape
The integration of Air India Express and AirAsia India, along with the overall transformation of the Air India Group, marks a significant milestone in the Indian aviation landscape. Campbell Wilson, Chairman of Air India, emphasized the importance of this transformation and the role of Air India Express in the new Air India Group. The airline’s mission is to provide the best value, accessibility, and connectivity to every Indian, fostering connections between people, places, and cultures. This rebranding represents a pivotal step in achieving these goals and positioning Air India as the airline of a new generation.
The Artistic Inspiration Behind the Livery
Air India Express’s new aircraft livery draws inspiration from India’s rich art and crafts heritage. The tailfin design, themed as “The Patterns of India,” showcases a variety of traditional patterns such as Bandhani, Ajrakh, Patola, Kanjeevaram, Kalamkari, and more. Each design encapsulates India’s cultural and artistic diversity, reflecting the airline’s commitment to delivering aspirational travel experiences rooted in technology, accessibility, clever design, and unmistakable Indian hospitality. The livery serves as a visual representation of the nation’s heritage and symbolizes pride and identity.
Enhanced In-flight Experience
In addition to its refreshed branding, Air India Express is dedicated to enhancing the in-flight experience for its passengers. The airline has installed ovens on its aircraft, allowing passengers to enjoy hot meals. This move sets Air India apart from its competitors and acknowledges the preference of Indian passengers for hot meals. Furthermore, the airline is introducing streaming services, offering various entertainment options through Netflix. This service, developed by AirAsia India, provides over 6,000 hours of content on passengers’ own devices, ensuring a personalized and enjoyable travel experience.
Synergies and Collaboration
The integration of Air India Express and AirAsia India has already resulted in synergies and collaboration between the two airlines. The airlines are operating under an interlining pact, enabling them to sell connections and provide seamless travel experiences to their customers. Standard reservation systems, customer care, and social media handles further enhance the collaboration between the two entities. Air India has also adopted some of the in-flight products created by AirAsia India, such as the buy-on-board meal offering called Gourmair, now available across their network. These group activities help Air India be successful and grow as a whole.
The Sonic Identity of Air India Express
Air India Express features a vibrant melody that represents a progressive New India in addition to its visual identity. This musical logo evokes Karuna, Adbutha, and Veera’s feelings and welcomes passengers to the nation’s progress. The sonic identity complements the brand’s visual representation and adds an extra emotional connection with passengers.
1. What are the latest updates from Air India Express?
Air India Express constantly updates its website and social media platforms with flight schedules, destinations, safety measures, and key news. Stay informed by checking their official channels.
2. How can I stay updated with Air India Express news?
Follow Air India Express on their main website, sign up for their newsletter, or like them on social media to learn about their latest news. This way, you’ll get timely information straight from the company.
3. Are there any changes in flight schedules due to COVID-19?
Due to the ongoing COVID-19 pandemic, flight schedules might be subject to changes. Air India adheres to the guidelines and regulations set by the authorities. It is recommended to regularly check the airline’s website or contact their customer support for any updates regarding your flight.
4. What safety measures are being taken by Air India?
Air India Express prioritizes the safety and well-being of its passengers. The airline has implemented various safety measures, including increased sanitization, mandatory mask-wearing, social distancing protocols, and contactless check-in procedures. These measures are in line with the guidelines provided by health authorities.
5. How can I contact Air India Express for more information?
Please check Air India Express’s website or contact customer care with any questions. Their customer support team will gladly assist you with any questions or concerns.
A Promising Future for Air India Express
Air India Express’s rebranding and expansion plans signify a promising future for the airline. Air India Express is ready to become a significant player in the Indian aviation industry. They have a new look, focus on essential connections and better customer experiences, and their fleet is multiplying. The integration of AirAsia India further strengthens its position and allows for more significant synergies and collaboration. Air India Express, with its unique Indian warmth and great value and service, will connect India and Indians to the globe as Air India Group transforms and grows.